Publication
Jeff Koons wanted a traditional artist’s catalogue feel to the book that accompanied his exhibition at the Serpentine Gallery. The classic design of the book belies the exhibition content – a show dedicated to his ‘Popeye’ series of works which he started in 2002. The art works themselves are an animated combination of cartoon imagery, art historical references, children’s toys and brightly painted inflatables, perfectly crafted by the artist from aluminium.