About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

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Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace


Clients & Associates


Exhibition Histories Book Series

Publications

We developed a visual identity for Exhibition Histories, a book series published by Afterall that focuses on contemporary art exhibitions from the past fifty years that have particularly changed the way art is seen and made. Each title in the series addresses a different theme in the history of curatorial practice, with specific reference to a particular exhibition or cluster of exhibitions.

→ Link to Project
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Nigel Cooke

Publication

Nigel Cooke’s paintings are at once bright, dark and contemporary, with a subject matter that is often surprising. We designed a large format book with little text that would primarily highlight his work, with the publication design taking a back seat to the large images of his works.

→ Link to Project
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Indian Highway

Publication

For every artist's exhibition at The Serpentine Gallery they publish an accompanying catalogue with Koenig Books. The gallery asked us to design 3 consecutive catalogues within their existing exhibition series, the first of which was 'Indian Highway'. This group show started its 4 year tour at The Serpentine, bringing together the work of an exciting generation of Indian artists – some already well-established internationally, and some newly discovered through extensive research of the country. We designed a catalogue that would reflect the vibrant and contemporary work of this group of pioneering Indian artists.

→ Link to Project
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Jeff Koons

Publication

Jeff Koons wanted a traditional artist’s catalogue feel to the book that accompanied his exhibition at the Serpentine Gallery. The classic design of the book belies the exhibition content – a show dedicated to his ‘Popeye’ series of works which he started in 2002. The art works themselves are an animated combination of cartoon imagery, art historical references, children’s toys and brightly painted inflatables, perfectly crafted by the artist from aluminium.

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Rebecca Warren

Publication

Rebecca’s sculptures both challenge and engage with tradition, referencing artists such as Rodin and Degas, and contemporary artists Fischli & Weiss, among others. For the second book that we designed for The Serpentine Gallery’s artist series, we wanted to break free from the usual paperback format. Working closely with the artist, we designed a hardback catalogue that referenced classical sculpture books; Rebecca Warren’s works are presented as plates on the page, and combined with contemporary photographs of her studio and work in progress.

→ Link to Project
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Design Research Unit 1942–72

Publication

Founded in 1942, the Design Research Unit was the first consultancy in the country to bring together expertise in architecture, graphics and industrial design. It was a graphic designer’s dream to design this retrospective of their work to accompany the touring exhibition curated by Michelle Cotton. The page layouts hint at the ‘identification manuals’ that were created by DRU for companies like Watneys, and British Rail, and the book is set mostly in Monotype Grotesque, which was used in a lot of earlier studio work. The publication also records the exhibition’s various locations through a series of installation photographs.

→ Link to Project
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Eva Rothschild

Publication

Sculptor Eva Rothschild’s art works use a wide variety of materials and vary enormously in size – from a small wall-mounted ceramic plate to a steel structure that once filled the entire Duveens Gallery at Tate Britain. This book is a series of installation shots recording and celebrating her career to date. Rothschild worked closely on the book, often visiting the studio and advising on layout and helping to reproduce her images as accurately as possible. The cover design was a close collaboration, with the angular silkscreened triangle echoing the shapes of some of her works – a subtle reference to what is within.

→ Link to Project
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