A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.



A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975




If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace

Clients & Associates

Karin Åkesson
Brand Identity

Karin is a Swedish-born illustrator who creates products and prints from her drawings and hand-drawn typography. Her designs are influenced by her Swedish heritage, paired with a love of sayings, expressions and memories. Her work is personal to her but resonates for many people. For her identity, we suggested that she keep this personal approach and literally have a hand in the design, so we asked her to write her own name, many many times, like a doodle, and developed this into a set of materials which connect all her products, packaging and website together with one voice.

→ Link to Project

Karin Åkesson

→ Link to Project