About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

apfel_map_25.11.11_1.gif

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace


We are currently looking for a studio assistant intern – if you would like to apply, please send your CV to js-replace


Clients & Associates


ICA, London

Martha Rosler London Garage Sale

Exhibition Graphics, Printed Material and Publication

This iconic installation and performance piece originally took place in 1973. Rosler is interested in examining art as both a fetishised object and commodity. The project was advertised as a garage sale in local newspapers, but also as an art event in which the work takes the form of an authentic household jumble sale, where second-hand goods are displayed and sold over the duration of the exhibition. The exhibition identity worked as a public notice in bold colours and with hard typography. The invitation took the form of a hole-punched A4 notice which invited the recipient to attach it to lamp posts to advertise.

1_ica_london_martha_rosler.jpg
2_ica_london_martha_rosler.jpg
3_ica_london_martha_rosler.jpg
4_ica_london_martha_rosler.jpg
5_ica_london_martha_rosler.jpg
6_ica_london_martha_rosler.jpg
7_ica_london_martha_rosler.jpg
8_ica_london_martha_rosler.jpg