Exhibition Graphics, Printed Material and Publication
Cerith Wyn Evans conceived a set of entirely new works in direct response to the history, location and architectural particularities of the ICA in London. Through this he examined his own personal relationship with the institution that has played an important role in his development. Cerith first visited the ICA as a teenager in the early 1970s where he came to see Marcel Broodthaers’ final exhibition La Bataille de Waterloo (The Battle of Waterloo) in 1975. This historical referencing was a huge inspiration, with time spent rummaging through the ICA's archive until we found the original Marcel Broodthaer invitation. We echoed the same typography, size and printing process for Cerith’ invitation, and simply photocopied this again with a sandwiched essay and event listing inside for the exhibition guide.