Printed Material
Designers Jurgen Bey, Frank Bruggeman, Simon Heijdens, Ted Noten, Bertjan Pot and Wieki Sommers made a living showroom, installation, furniture and objects in Milan. They choose to represent the real world – the weeds amongst the flowers in Milan – weeds are tougher, uncultivated and often more beautiful. We worked with the group to create for them a series of growing weed flyers – the very nature of them spreading their message like weeds. These were then used as signage by putting them up in repeat. The booklet was an illustrated guide around the show – taking its inspiration from I-spy wildflower publications
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