Faye Toogood Brand Identity

Faye Toogood is a British designer whose studio specialises in interior and environments. Her furniture and objects are grouped together into ‘assemblages’ which allow her to experiment with the materials and processes that dominate her thinking at a particular time. We developed the identity across print, 3d and digital materials. A simple logotype emphasises the shapes she explores in her work – this works alongside a development of the existing Studio Toogood geometric form, (reminiscent of the Arts and Crafts movement), pulling it apart and reconfiguring it as a simpler, elegant and more minimal composition, using only square, circle and triangle (in reference to Bauhaus’s primary forms) – with each form fitting perfectly into the whole. These different formations of shape and line work across each element of her identity. Each Assemblage publication is numbered – the cover is an illustration of the number using the materials from that collection.

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Faye Toogood Website

To accompany our work on Faye Toogood’s brand identity, web programmers With Associates worked with us to produce a simple but elegant website to showcase each of her ‘assemblages'. Based on a designer’s shelf of inspiration, the site has a sideways navigation, and as well as finished articles it shows working sketches and influences on each of her collections.

www.fayetoogood.com

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Assemblage 3

Publication

Each Assemblage publication is numbered – the cover is an illustration of the number using the materials from that collection. Assemblage 3 is a collection of furniture and objects exploring nature’s ability to attract and protect.

Supported by Phillips de Pury.

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