About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

130520_apfel_website_map_460px.png

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace


We are currently looking for a studio assistant intern – if you would like to apply, please send your CV to js-replace


Clients & Associates


Faye Toogood Brand Identity

Faye Toogood is a British designer whose studio specialises in interior and environments. Her furniture and objects are grouped together into ‘assemblages’ which allow her to experiment with the materials and processes that dominate her thinking at a particular time. We developed the identity across print, 3d and digital materials. A simple logotype emphasises the shapes she explores in her work – this works alongside a development of the existing Studio Toogood geometric form, (reminiscent of the Arts and Crafts movement), pulling it apart and reconfiguring it as a simpler, elegant and more minimal composition, using only square, circle and triangle (in reference to Bauhaus’s primary forms) – with each form fitting perfectly into the whole. These different formations of shape and line work across each element of her identity. Each Assemblage publication is numbered – the cover is an illustration of the number using the materials from that collection.

→ Link to Project
2_faye_toogood_identity.gif
1_faye_toogood_identity.gif
1_fayetogood-stationary.jpg
2_fayetogood-stationary.jpg
3_faye-togood-box.jpg

Faye Toogood Website

To accompany our work on Faye Toogood’s brand identity, web programmers With Associates worked with us to produce a simple but elegant website to showcase each of her ‘assemblages'. Based on a designer’s shelf of inspiration, the site has a sideways navigation, and as well as finished articles it shows working sketches and influences on each of her collections.

www.fayetoogood.com

→ Link to Project
1_faye_toogood_website.jpg
2_faye_toogood_website.jpg
3_faye_toogood_website.jpg

Assemblage 3

Publication

Each Assemblage publication is numbered – the cover is an illustration of the number using the materials from that collection. Assemblage 3 is a collection of furniture and objects exploring nature’s ability to attract and protect.

Supported by Phillips de Pury.

→ Link to Project
1_faye_toogood_catalogue.jpg
2_faye_toogood_catalogue.jpg
3_faye_toogood_catalogue.jpg
4_faye_toogood_catalogue.jpg
5_faye_toogood_catalogue.jpg
6_faye_toogood_catalogue.jpg
7_faye_toogood_catalogue.jpg