Electra curates, commissions and produces projects by artists working across sound, moving image, performance and the visual arts. To emphasise the shifting nature of their output, we developed flexible identity based upon a digital, contemporary-feeling wordmark which could be broken down into various patterns and forms. These were later applied across the stationery and the Electra website. To offset the crisp, digital feel of the wordmark, softer serif typefaces and a muted colour palette were used elsewhere.
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Electra specialises in commissioning and producing cross-disciplinary artists projects. To produce a site which allowed them to show their work across sound, moving image, performance and the visual arts, we worked closely with Everywhere. The elegance and simplicity of Electra's identity was carried through to give structure and clarity to the content rich site.
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