About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

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Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace



Emma Williams

The Hepworth Wakefield

Brand Identity, Signage and
Printed material

The Hepworth Wakefield is the UK’s largest purpose-built museum outside of London. Situated in the birthplace of sculptor Barbara Hepworth, it exhibits her work alongside that of other British modernists and contemporary artists. The identity and bespoke typeface echo the angular shapes from the gallery building, colours inspired by the oxidised copper found in Hepworth’s work, and the textures and patterns of her sculptures. The gallery signage compliments David Chipperfield Architect’s minimalist building, and a series of printed materials bring the gallery’s events and exhibitions to a new audience.

Credits: Typeface designed in collaboration with Emma Williams

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