Brand Identity, Signage and
Printed material
The Hepworth Wakefield is the UK’s largest purpose-built museum outside of London. Situated in the birthplace of sculptor Barbara Hepworth, it exhibits her work alongside that of other British modernists and contemporary artists. The identity and bespoke typeface echo the angular shapes from the gallery building, colours inspired by the oxidised copper found in Hepworth’s work, and the textures and patterns of her sculptures. The gallery signage compliments David Chipperfield Architect’s minimalist building, and a series of printed materials bring the gallery’s events and exhibitions to a new audience.
Credits: Typeface designed in collaboration with Emma Williams