Contact
Address
A Practice for Everyday LifeUnit 16, 5 Durham Yard
Teesdale Street, London E2 6QF
Map
Employment
If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace
Design Museum
Designs of the Year 2012
Exhibition Design
The Designs of the Year awards celebrate outstanding, innovative and progressive contributions to design across a broad spectrum of disciplines. For the 2012 Awards exhibition, we designed a flexible display system which allowed changes to be made easily and at short notice as announcements were made. Our designs built upon the graphic lines of the existing logotype, creating a signage system which could be altered by Design Museum staff; object labels were digitally printed onto beermat board to accommodate last-minute changes whilst giving a warm and modest feel. For the walls, we worked with the exhibition's curators to design information graphics drawn from previous years’ data, contextualising and reinterpreting the awards and their history.
→ Link to Project
Drawing Fashion
Exhibition Graphics
This exhibition charted the work of the most important fashion illustrators from the 1920s to the present day. APFEL collaborated with architects Carmody Groarke to design a space that would create a subtle backdrop to the fine works on paper. The existing gallery space was transformed by a series of curved, white paper walls, and the exhibition lighting was placed within the structure to create a soft, ambient environment. The graphics, inspired by early 20th century Vogue, were mounted as white texts on the reverse of the translucent walls, as unobtrusive narratives to the exhibition and works.
→ Link to Project
