About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

apfel_map_25.11.11_1.gif

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace


Clients & Associates


Design Museum

Drawing Fashion

Exhibition Graphics

This exhibition charted the work of the most important fashion illustrators from the 1920s to the present day. APFEL collaborated with architects Carmody Groarke to design a space that would create a subtle backdrop to the fine works on paper. The existing gallery space was transformed by a series of curved, white paper walls, and the exhibition lighting was placed within the structure to create a soft, ambient environment. The graphics, inspired by early 20th century Vogue, were mounted as white texts on the reverse of the translucent walls, as unobtrusive narratives to the exhibition and works.

→ Link to Project
1_design_museum_drawing_fashion.jpg
2_design_museum_drawing_fashion.jpg
3_design_museum_drawing_fashion.jpg
4_design_museum_drawing_fashion.jpg
5_design_museum_drawing_fashion.jpg
6_design_museum_drawing_fashion.jpg
8_design_museum_drawing_fashion.jpg