Exhibition Design
The Designs of the Year awards celebrate outstanding, innovative and progressive contributions to design across a broad spectrum of disciplines. For the 2012 Awards exhibition, we designed a flexible display system which allowed changes to be made easily and at short notice as announcements were made. Our designs built upon the graphic lines of the existing logotype, creating a signage system which could be altered by Design Museum staff; object labels were digitally printed onto beermat board to accommodate last-minute changes whilst giving a warm and modest feel. For the walls, we worked with the exhibition's curators to design information graphics drawn from previous years’ data, contextualising and reinterpreting the awards and their history.
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Exhibition Graphics
This exhibition charted the work of the most important fashion illustrators from the 1920s to the present day. APFEL collaborated with architects Carmody Groarke to design a space that would create a subtle backdrop to the fine works on paper. The existing gallery space was transformed by a series of curved, white paper walls, and the exhibition lighting was placed within the structure to create a soft, ambient environment. The graphics, inspired by early 20th century Vogue, were mounted as white texts on the reverse of the translucent walls, as unobtrusive narratives to the exhibition and works.
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