About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

130520_apfel_website_map_460px.png

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace


Clients & Associates


Pre-enactments

Publication

Part of Book Works’ Common Objectives series, Pre-enactments is a photographic exploration of British retail parks by the artists Victoria Halford & Steve Beard. In the photographs, anarchic messages have been stencilled onto the storefronts, labelling them as places devoid of history and culture.

The design of the book gives each image its own page, placed at an identical size to echo the format of commercially developed 35mm film prints and small shot-by-shot albums. The main text sits behind the flap of the front cover, subtly hidden to be discovered by the reader.

→ Link to Project
5_bookworks_pre-enactments.jpg
2_bookworks_pre-enactments_new.jpg
4_bookworks_pre-enactments_new_2.jpg
3_bookworks_pre-enactments_new_2.jpg

The Happy Hypocrite

Editorial Design

The Happy Hypocrite is a bi-annual journal led by artists’ writings. Inspired and informed by avant-garde magazines such as Bananas, Documents, The Fox, Merlin and Tracks, it includes new writing and research-based projects from artists, writers and theorists expressing experimental ideas. The design of the journal has a strong bias toward typography, to reflect the written nature of the contributions, and as an element which illustrates the diversity of the works included.

Nominated for the Brit Insurance Designs of the Year 2010 by Rick Poynor

→ Link to Project
9_bookworks_happy_hypocrite.jpg
10_bookworks_happy_hypocrite.jpg
11_bookworks_happy_hypocrite_new_2.jpg
15_bookworks_happy_hypocrite_new_2.jpg
12_bookworks_happy_hypocrite_new_2.jpg
2_bookworks_happy_hypocrite_new_2.jpg
13_bookworks_happy_hypocrite_new_2.jpg
4_bookworks_happy_hypocrite_new_2.jpg
14_bookworks_happy_hypocrite_new_2.jpg
3_bookworks_happy_hypocrite_new_2.jpg

Emily Wardill and Ian White We are behind

Publication

Emily introduces her book as a lecture in seven parts: “I am going to talk about the object. I am not just going to talk about it, I want to make us feel it, with our flesh”. Wardill’s film work emphasises various objects as well as treating the film medium as an object itself. The language of the design of the book insinuates itself into a film’s narrative as the object of a series of performances and lectures, a transmission of knowledge.

→ Link to Project
2_bookworks_we_are_behind_new.jpg
1_bookworks_we_are_behind_new_2.jpg
3_bookworks_we_are_behind_new_2.jpg
4_bookworks_we_are_behind_new_2.jpg
5_bookworks_we_are_behind_new_2.jpg
6_bookworks_we_are_behind_new_2.jpg

Heather and Ivan Morison Falling Into Place

Publication

In recent works, Heather and Ivan Morison have explored the idea of shelter and the escape vehicle – things that can either transport you physically or mentally away from the here and now, or offer refuge from a future disaster. Continuing their explorations and investigations into cultures of self-sufficiency, this publication brings many elements of the artists’ research together with sketches and drawings, through a narrative which is part science fiction, part history, part autobiography and part fairytale.

→ Link to Project
11_bookworks_falling_into_place.jpg
12_bookworks_falling_into_place.jpg
13_bookworks_falling_into_place.jpg
14_bookworks_falling_into_place.jpg
15_bookworks_falling_into_place.jpg
16_bookworks_falling_into_place.jpg
17_bookworks_falling_into_place.jpg