The marketing materials we designed for Bauhaus: Art as Life took their visual cues from both the exhibition design and the book. The iconic triangle, square and circle so often associated with the Bauhaus have been subtly subverted with the addition of shading, and the campaign itself is hinged on one key image – a striking photograph by Erich Consemuller of Lis Beyer or Ise Gropius, sitting on Marcel Breuer’s B3 club chair and wearing a mask designed by Oskar Schlemmer. In addition to the printed materials, we also designed large format posters for display across London’s overground and underground rail networks.
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Situated in the Barbican Art Gallery, Bauhaus: Art as Life is the largest exhibition focusing on the iconic art school to be held in the UK for almost 40 years. We collaborated with Carmody Groarke to design an installation of elemental forms, reinterpreting the spacial structure of the gallery to create a bespoke viewing experience for exhibition visitors. Graphically, the design is informed by an awareness of the Bauhaus’ own principles of colour, structure and typography – painted walls, bold panels and supergraphics draw together objects, themes and ideas, and the typeface used throughout is a contemporary revival of the letterpress typeface used within the Bauhaus itself, Breite Grotesk.
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Alongside the Bauhaus: Art as Life exhibition, we were also asked to design the accompanying catalogue. This project allowed us to extend some of the typographic ideas used within the exhibition itself – the same typeface, FF Bau, is used throughout, and text has also been justified within the book in adherence to the Bauhaus’ own typographic rules. Containing a wealth of images from all three Bauhaus archives alongside contextual photography and essays from Barbican Art Gallery curators, the catalogue acts as both a companion to, and an extension of, the Bauhaus: Art as Life exhibition.
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