Art Dubai's ambition was to introduce fresh, modern design into their annual art fair as its reputation grew on the international market. We created a simple identity that combines elegant and minimal typography with specially commissioned photography of the Dubai emirate. Each year we collaborated with a local or international photographer to bring a fresh message and feel to the communications material, catalogue, and signage.
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In 2011 we worked with London-based photographer Sam Irons to reveal the uncanny situations and beauty in Dubai.
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In 2010 we worked with Dubai photographer Sinisa Vlajkovic to search out incongruous elements in the natural landscape in and around Dubai.
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In 2009 Adam Broomberg and Oliver Chanarin captured the unexpected beauty and energy found in the construction and development of the city.
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Signage
Due to the intense heat, Art Dubai was open during the day and into the night. The signage we devised comprised of a number of light boxes depicting scenes from that year's photographic campaign and the necessary directions around the site. These could then function at both times, without needing any additional lighting.
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