About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

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Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace


We are currently looking for a studio assistant intern – if you would like to apply, please send your CV to js-replace


Clients & Associates


Selected Projects

Bauhaus: Art as Life Exhibition Design

Situated in the Barbican Art Gallery, Bauhaus: Art as Life is the largest exhibition focusing on the iconic art school to be held in the UK for almost 40 years. We collaborated with Carmody Groarke to design an installation of elemental forms, reinterpreting the spacial structure of the gallery to create a bespoke viewing experience for exhibition visitors. Graphically, the design is informed by an awareness of the Bauhaus’ own principles of colour, structure and typography – painted walls, bold panels and supergraphics draw together objects, themes and ideas, and the typeface used throughout is a contemporary revival of the letterpress typeface used within the Bauhaus itself, Breite Grotesk.

The Hepworth Wakefield
Brand Identity

The identity and bespoke typeface we designed for The Hepworth both echo the angular shapes from David Chipperfield Architect’s minimalist gallery building. We chose a colour scheme inspired by oxidised metals and the effects of the weather on the surfaces of Hepworth’s works, and the forms and shapes within her sculptures informed texture and patterns used throughout the brand identity and printed materials.

Credits: Typeface designed in collaboration with Emma Williams

Postmodernism, Style & Subversion 1970–1990 Exhibition Graphics

Evolving from the ideas of Modernism of the early 19th century, Postmodernism was a radical reaction to simplicity. Always resisting a straightforward explanation, it encompasses a wide range of practices from graphic design to philosophy, and everything in-between. For the V&A exhibition we wanted to reflect on this extensive variety without directly pastiching previous works. Utilising supergraphic reproductions as towering billboards on the walls. Neon lighting evocative of the reoccurring vision architects held for future city landscapes. And a labeling system held in place with patterned elastic bands of Memphis reproductions placed on top of bright coloured perspex, which varied between each of the 3 rooms.

The Life and Opinions of Tristram Shandy, Gentleman Publication

Originally published in nine volumes, the first two in 1759, this self-narrated tale of fictional character Tristram Shandy’s life is one of the forerunners of contemporary narrative styles. Laurence Sterne’s original text played with printing techniques which were available in his time, but over time and many editions it has lost much of its visual spirit and humour. Publisher Visual Editions approached us to bring the story back to life, and through researching and growing to love the book, we designed a visually rich, playful edition, which has inspired a new and shared Shandymania.

Nominated for the Brit Insurance Designs of the Year 2011 by Simon Esterson and Will Hudson