About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.

Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975 js-replace

Map

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace

Clients & Associates

Selected Clients

Selected Projects

Postmodernism, Style & Subversion 1970–1990 Exhibition Graphics

Evolving from the ideas of Modernism of the early 19th century, Postmodernism was a radical reaction to simplicity. Always resisting a straightforward explanation, it encompasses a wide range of practices from graphic design to philosophy, and everything in-between. For the V&A exhibition we wanted to reflect on this extensive variety without directly pastiching previous works. Utilising supergraphic reproductions as towering billboards on the walls. Neon lighting evocative of the reoccurring vision architects held for future city landscapes. And a labeling system held in place with patterned elastic bands of Memphis reproductions placed on top of bright coloured perspex, which varied between each of the 3 rooms.

The Hepworth Wakefield

Brand Identity, Signage and
Printed material

The Hepworth Wakefield is the UK’s largest purpose-built museum outside of London. Situated in the birthplace of sculptor Barbara Hepworth, it exhibits her work alongside that of other British modernists and contemporary artists. The identity and bespoke typeface echo the angular shapes from the gallery building, colours inspired by the oxidised copper found in Hepworth’s work, and the textures and patterns of her sculptures. The gallery signage compliments David Chipperfield Architect’s minimalist building, and a series of printed materials bring the gallery’s events and exhibitions to a new audience.

Credits: Typeface designed in collaboration with Emma Williams

The Life and Opinions of Tristram Shandy, Gentleman Publication

Originally published in nine volumes, the first two in 1759, this self-narrated tale of fictional character Tristram Shandy’s life is one of the forerunners of contemporary narrative styles. Laurence Sterne’s original text played with printing techniques which were available in his time, but over time and many editions it has lost much of its visual spirit and humour. Publisher Visual Editions approached us to bring the story back to life, and through researching and growing to love the book, we designed a visually rich, playful edition, which has inspired a new and shared Shandymania. The publication was shortlisted for ‘Designs of the Year 2010’ in the graphics category.